For this second edition of the conference a planned branding was generated, we developed graphic pieces for campaigns and many images to use and throughout promotional items.
To generate an identity system is first I defined a color palette and default typography. After that, we updated the logo used in 2014. And the variants for different uses were generated.
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We wanted to maintain perspective for all parts of identity. The main image for the conference was applied to details on the website, shirts, standing banners and tags.
Following the design patterns we developed an animated SVG image for the hero section of the conference's website. This image is animated using only an inline SVG with CSS animations.
Starting from the main image of the conference, I generated a new design for printing on the souvenir shirts. One specific design for printing with two inks and other for printing with only one ink. Red shirts with white printing for the organization team and gray with white and blue inks for conference attendees.
You can still visit the 2015 JSConfUY website here!