Feedle is an idea for an event planning app. The whole thing was proposed by Nacho Álvarez, basically trying to solve organizational problems. I looked for an attractive aesthetic, trying not to fall into the common and popular apps. The idea was to use a flat paddle with pastel colors, but warm.
A single platform for events where attractiveness is the event..
So, the colors and shapes on it shouldn't distract the user, or even generate noise or any difficulties of interpretation. This app must be simple, focused and concise. In this cases we remember Mies van der Rohe saying «Less is more».
The main color palette includes the following colors:
After defining the colors, I started with the logo; to generate an attractive brand to our target audience, it had to define an identity that did not break with current trends. So I decided to try a logo without isotype and completely build on text. In this case the best option matching the pastel colors is a calligraphic layout. That breaks with the rigid and formal lines and is ideal for enhancing the implementation to a more casual audience, and thus exclude corporate events and boring meetings.
Integrated with the colors of the brand, and also with the indicated stroke width, the final logo looks like this:
According to the flow of the app, there will be two types of users: who create an event and who receive the event invitation. Then, thinking about the user experience, we can group all views in just two templates, but to make it more friendly, we divided the "create event" form in three simple steps: set name, place and date.
The user interface should be simple, without elements that can distract or annoy the target audience. Transitions will be added to generate a smooth navigation, but the animations, icons and ornamental elements are reserved for confirmation screens, or some popups if necessary.
Finally, and to contrast a bit with the main color used in the "event creations" views, the confirming and sharing steps we'll use the secondary color instead. Thus the cycle of creation is closed, and entered the stage of confirming and sharing.