A&N Importaciones is a company with over 10 years of experience in the market. Import and distribute their products directly to all the country (Uruguay). They offer tobacco products and accessories of excellent quality and freshness. Innovating at every step to ensure excellence in each of our processes.
The new logo should reflect the history and status of the brand in the market. For this I worked with a two-color palette: navy blue and ocher (gold). Also chose a serif typeface, to emphasize the traditional character of the company.
The main color palette includes the following colors:
After defining the colors, I started with the logo; to generate an attractive brand to our target audience, it had to define an identity that did not break with market trends. So I decided to try a logo without isotype and completely build on text. In this case the best option matching the company target is a traditional old-style layout that emphasizes the rigid and formal lines.
Integrated with the colors of the brand, the final logo looks like this:
The next task of the project was to design a website to accompany the new brand identity.
Given that the customer wanted to modify the contents and add new products frequently, the site was developed as a Ghost theme for this specific use.
Belonging to tobacco market, the laws in the country require that the user is of age to access the contents of this kind of webs. We needed to add a modal window before entering the site that can ask the users wether they are aware of this age requirement or not.
You can check out their website at aynimportaciones.com