Architect Universe was a project of e-commerce intended for sale of blueprints and architectural projects via internet. These items could be printed or PDF, depending on the cost and the number of impressions.
Brand and identity
Basically I wanted a monogram to represent the brand. So, from the "AU" letters I started working with some geometric frames and ended up with a triangle instead of the "A" and two other triangles replacing the "U". All together it makes the monogram part of the final logo.
The brand is generated by adding the monogram and some relationships between the items. Also added a monochromatic version with its negative version to use it with darker backgrounds.
Basic website layout